BRANDS LAST FOR YEARS.
STORIES LAST FOR GENERATIONS.
WHAT IS A BRAND?
A brand is how a business is perceived by all whom it comes in contact with. Branding is the process of shaping these perceptions.
A brand is more than business slogans and marketing.
It's about understanding the audience and evoking consistent and recognizable feelings from them.
SO....
STORY-MAPPING YOUR BRAND
Take your brand off the paper and transform it into a genuine, timeless story that connects with its audience by creating a unique voice and personality.
MANIFEST YOUR BRAND PROTAGONIST
DISCOVER YOUR BRAND PLOT
Your values, vision, and goals will set the plot points and milestones over the lifetime of your brand.
EXPLORE YOUR BRAND SETTING
Refine brand positioning by learning your competitive landscape and the target audiences that inhabit them.
-
Social Impact Branding + Strategy
-
Cultural Curation + Programming
IN-HOUSE SERVICES
Since 2018, through data-driven strategies paired with people-driven content and purposeful design, the stories we've told have helped manifest clients' goals to further a world with fewer what-ifs and expand the boundaries of possibilities.
Discover additional details about our services or arrange a free consultation below to explore how we can help you create a positive impact.
HENDERSON-WEST
& COMPANY
-
Strategic Planning and Consulting: HWCO provides strategic guidance on incorporating social impact into the brand story and identity by developing comprehensive plans aligning organizational goals with impact objectives.
-
Brand Identity Development and Design: HWCO creates cohesive visual identities for related programming, including logos, branding materials, and promotional graphics.
-
Market Research and Analytics: HWCO researches to understand target audience needs, desires, and the impact of engagement and programming on communities by implementing analytics tools to measure and evaluate the success of social impact strategies.
-
Community Engagement and Outreach: HWCO engages and involves targeted communities in the planning and execution of initiatives based on the evaluation of their needs and facilitates community participation and interaction.
-
Advocacy and Cause Marketing: HWCO designs and executes campaigns that advocate for social causes and incorporate messaging into marketing campaigns to promote the programming and the associated cause.
-
Social Impact Branding + Strategic Services
-
Event Planning and Management: We’ll plan and coordinate curated cultural events, including handling logistics, scheduling, and overall event management.
-
Public Relations and Marketing: We work to leverage social media platforms to promote cultural programs and engage audiences where they are digitally and locally, along with connecting with media outlets to secure event coverage and promotion.
-
& Co. Partner Network: We'll build and manage a custom team of vetted, diverse contractors and consultants to bring your brand story to life.
Christopher Henderson-West is an experienced brand strategist, creative consultant, and storyteller. He founded Henderson-West and Company in 2018 during his time at Emerson College in Boston, Massachusetts.
Henderson-West has won the Global Communications project twice, leading international teams representing 15 countries across five continents in the communications competition to present Marketing and PR campaigns to representatives of Zeiss and INEOS, respectively.
Since then, he has worked with over 20+ brands in developing their visuals and messaging. Henderson-West has experience developing and managing brand identities for small businesses, NGOs, and entrepreneurs and building efficient operational systems.
Originally from Milwaukee, Wisconsin, he makes it his mission to ensure people know the difference between a bubbler and a water fountain.
FOUNDER | LEAD STRATEGIST + CREATIVE CONSULTANT
CHRISTOPHER HENDERSON-WEST
WHY WE EXIST
BRANDING THE IMPOSSIBLE
What is possible and impossible to achieve for Black Americans and marginalized communities throughout the globe is dictated by those who fear the power of their stories. Business capital, property ownership, safe communities, quality education, generational wealth, peace, joy, and ability to live are often deemed impossible through longstanding systemic inequalities.
Positive social impact results from acting purposefully, staying true to our values, expressing vulnerability, listening to our stakeholders, and holding ourselves accountable for mitigating the effects of institutional oppression in targeted communities. By fostering this empowering two-way relationship, target audiences benefit from direct economic and social investments. In return, organizations cultivate brand advocates who proudly and enthusiastically support events, initiatives, and products.
Embracing your brand's vulnerability opens the door to exciting growth, but let's be honest — it might get tough. Together, we'll tackle the challenges and make this journey a success!
MEET THE TEAM
She is soulfully inspired by her cross-cultural identity and her background in fine arts. When designing, she guides her team to experiment, adapt, and thrive through their learning experiences.
Melody Hsu
.png)
Multi-Disciplinary Designer
Opened A Manna Group Grantwriter in 2002. She has worked with clients whose mission focus is workforce readiness, college readiness and tutoring.
Joyce Clarke
%20(1).png)
Nonprofit Support & Grantwriter
She is an Administrative Professional with 20+ years of experience providing support to C-Suite executives, and effectively managing office operations.
Crystal Henderson
Operations & Admin. Management
WANT TO START TODAY?
Download our Brand Story Map guide as a starting point for breaking down your brand into manageable chunks for exploration and refinement. Go at your own pace and feel secure about your brand's next steps.
This provides great pre-work and context for any HW & Company consultation, workshop, or cohort program.
... AND BRAND STORYTELLING?
The best way people connect with other people is through storytelling. Stories help us quickly understand concepts, trigger emotions, and establish camaraderie.
Paired with data and actionable items, you can raise the stakes and bring your call to action into more precise focus. Brand Storytelling sets you apart from competitors and ensures you're memorable – converting your target audiences into ardent supporters.
.png)