BRANDS LAST YEARS.
STORIES LAST GENERATIONS.
Since 2018, our brand storytelling has helped manifest clients' goals to further a world with fewer what-ifs and expand the boundaries of possibilities through data-driven strategies paired with people-driven content and purposeful design.
HENDERSON-WEST & COMPANY
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Strategic Planning & Consulting: We'll provide strategic guidance on incorporating social impact into your brand by developing comprehensive plans aligning organizational goals with impact objectives.
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Brand Development & Identity Design: HW & Company will develop complete brand guidelines with cohesive visual elements(e.g., logos, social graphics, business collateral) and messaging recommendations (e.g., taglines, tones and personality, platform usage).
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Market Research & Analysis: Implement analytics tools and surveys to evaluate success strategies and gain insight into your audience's needs and desires and the impact of engagement and programming.
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Social Impact Branding & Strategic Services
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Community Engagement & Outreach: Engage targeted communities in planning and executing initiatives, evaluating their needs, and facilitating further sustainable interactions.
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Event Planning & Management: We’ll develop, plan, and coordinate curated engagements, including handling logistics, scheduling, and overall event management.
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Public Relations & Marketing: Let us handle your social media platforms, engage audiences digitally and locally, and connect with media outlets to secure any event coverage and promotion.
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& Co. Partner Network: HW & Company will build and manage a custom team of vetted, diverse contractors and consultants to bring your brand story to life based on identified client needs. We'll handle everything from contracting, negotiations, invoices/payments, scheduling, and ongoing supervision.
CHW facilitates positive interaction and feedback loops between brands and consumer communities. He helps clients find their purpose, break down their vision into tangible goals, remain accountable to their audiences, and build enough trust with customers to turn them into advocates — integrating these insights into brand architecture and programming.
Over dozens of brands, Christopher has honed his skills in developing and managing brand identities, building efficient operational systems and teams, and executing culture-curated events.
FOUNDER | LEAD STRATEGIST + CREATIVE CONSULTANT
CHRISTOPHER HENDERSON-WEST
WHY WE EXIST
BRANDING THE IMPOSSIBLE
Gen Z roughly accounts for 40% of all consumers. They are conscious of manipulation, citing that a brand's attempts at engagement often go wrong because they lack relevance (78%) or authenticity (56%).
As the world tries to keep up with a changing society, few businesses and organizations aim to change beyond appearances. They dress up their language, tokenize members of their consumer base, and actively avoid accountability. Some entrepreneurs start ventures only hoping for quick cash, make corner-cutting decisions that diminish business longevity, or quit due to too slow returns on investment.
To build sustainable profits, brands must learn to be adaptable, intentional, and community-centric — they must foster a positive social impact. Positive social impact results from acting purposefully, staying true to values, listening to stakeholders, and being willing to compromise when held accountable. When operating from a basis of doing good for others, without expectation of a return transaction, the stronger those impacted will advocate for you. Any run-of-the-mill marketing consultancy can help you gain short-term profits. At HW & Company, we focus on long-term brand loyalty through cultivating two-way community connections.
Often, those who look to excuse their hypocrisy and negative impacts tout the impossibility of being of good character in the business world or that "nice people finish last." They tell those of a global majority that their dreams are impossible because their potential success threatens them. We are about building fearless brands that commit to truth, authentic change, and empathizing with their audiences. Now is the time to embrace the marketing strategies of a better tomorrow — to redefine the impossible.
MEET THE TEAM
Soulfully inspired by her cross-cultural identity and her background in fine arts. When designing, she guides her team to experiment, adapt, and thrive through their learning experiences.
Melody Hsu
Multi-Disciplinary Designer
Opened A Manna Group Grantwriter in 2002. She has worked with clients whose mission focus is workforce readiness, college readiness and tutoring.
Joyce Clarke
Nonprofit Support & Grantwriter
She is a Atlanta-based social media guru that has maximized awareness and growth for various businesses and organizations.
Talmarita Kenner
Social Media Manager
WANT TO START TODAY?
Compelling narratives can be 22x more memorable for audiences than facts. Brand Storytelling sets you apart from competitors and ensures you're memorable – converting your target audiences into ardent supporters.
Download our Brand Story Map guide as a starting point for breaking down your brand into manageable chunks for exploration and refinement. Go at your own pace and feel secure about your brand's next steps.
EXPLORE OUR IMPACT
URBAN LEAGUE OF GREATER SAN FRANCISCO BAY AREA
Urban League of Greater San Francisco Bay Area empowers Bay Area African Americans and underserved communities to achieve their highest true social parity, economic self-reliance, power, and civil rights.
They partner with other leaders in the Bay Area in the development and continuation of social, financial, and professional programs that enhance and improve equity.