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We believe the best brands look good and do good.
HENDERSON WEST & COMPANY
Your Black Queer Gen-Z Strategic Creative Agency
Since 2018, we've set out to break down barriers to good branding. We help clients tell their stories with impact while creating opportunities for historically excluded creatives. Our goal is to build authentic brands that spark connection and drive lasting change.
The HW & Company signature flexible, purpose-driven model ensures your brand is not only beautifully designed but also practical, scalable, and positioned for long-term success.
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Fractional CMO Services & Consulting: We'll provide strategic guidance on incorporating social impact into your brand by developing comprehensive plans aligning organizational goals with impact objectives.
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Brand Identity Development & Web Design: Receive complete brand guidelines with cohesive visual elements(e.g., logos, social graphics, business collateral), messaging recommendations (e.g., taglines, tones and personality, platform usage), and a fully designed web/digital presence.
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Market Research & Analysis: Implement analytics tools and surveys to evaluate success strategies and gain insight into your audience's needs and desires and the impact of engagement and programming.
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Marketing Strategy & Brand Identity Design
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Community Engagement & Outreach: Engage target audiences in planning and executing initiatives, evaluating their needs, and facilitating further sustainable interactions.
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Event Planning & Management: We’ll develop, plan, and coordinate curated engagements, including handling logistics, scheduling, and overall event management.
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Public Relations & Marketing: Let us handle your social media platforms, engage audiences digitally and locally, and connect with media outlets to secure any event coverage and promotion.
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& Co. Partner Network: A custom team of vetted, diverse contractors and consultants to achieve brand goals tailored to individual client needs. We'll handle everything from contracting and negotiations to payments, scheduling, and ongoing supervision.
WHAT WE
BELIEVE
Gen Z makes up nearly 40% of consumers and demands relevance and authenticity. Too often, businesses dress up their language, tokenize their audiences, or avoid accountability altogether. Meanwhile, some entrepreneurs chase quick profits, cutting corners that undermine longevity—or giving up too soon.
We believe sustainable branding comes from adaptability, intentionality, and accountability. When a brand operates from genuine care, without always expecting something in return, those impacted become its loudest advocates.
We help our clients foster long-term brand loyalty through two-way community connection and positive social impact.
We empower fearless brands to commit to truth, change, and empathy — proving that success and integrity go hand in hand.
Not only do we connect clients intentionally to audiences, but we also maximize their efforts by providing a team of consultants and creatives built just for their needs.
OUR
APPROACH
"The team was professional, responsive, helpful, and timely in answering all of our questions and addressing our concerns."
- Mass Alliance
EXPLORE HOW A strategic creative consultancy CAN HELP YOU
ABOUT HW
With a background in political communications, nonprofit advocacy, and creative direction, CHW brings both a sharp strategic lens and a deep commitment to storytelling that amplifies marginalized voices.
Across dozens of brands, they've helped clients find their purpose, break down their vision into tangible goals, and remain accountable to their audiences so as not to extract resources from communities but to restore and regenerate them.
Their approach rejects one-size-fits-all branding in favor of intentional, truth-centered work that fosters trust, sparks meaningful conversations, and connects communities.
FOUNDER | LEAD STRATEGIST + CREATIVE CONSULTANT
CHRISTOPHER HENDERSON-WEST
"When white folk steal your work and ghost you, it probably means you’re on to something. Especially when done on their own, and it's still mediocre. I take it as a vote of confidence 🙃"
- CHW
& CO.
PARTNER NETWORK
The & Co. Partner Network connects you with a diverse community of creatives, strategists, and specialists who bring not only skills, but lived experience and cultural insights.
By choosing to build with equity in mind, you’re not just checking a box; you’re unlocking richer ideas, authentic connections, and solutions that resonate.
She is an Administrative Professional with 20+ years of experience providing support to C-Suite executives, and effectively managing office operations.
Crystal Henderson
Operations & Administrative Manager
She is a Atlanta-based social media guru that has maximized awareness and growth for various businesses and organizations.
Talmarita Kenner
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Social Media Manager
Founder of OA2 Design Studio, a multidisciplinary creative boutique in Dallas. She specializes in branding, graphic and web design.
Olayinka Aikens
Creative Director
READY TO START TODAY?
Did you know brand narratives can be 22x more memorable for audiences than facts? Brand storytelling sets you apart from competitors and ensures you're memorable.
Download our Brand Story Map guide as a starting point for breaking down your brand into manageable pieces for exploration and refinement. Go at your own pace and feel secure about your brand's next steps.
EXPLORE OUR IMPACT
URBAN LEAGUE OF GREATER SAN FRANCISCO BAY AREA
Urban League of Greater San Francisco Bay Area empowers Bay Area African Americans and underserved communities to achieve their highest true social parity, economic self-reliance, power, and civil rights.
They partner with other leaders in the Bay Area in the development and continuation of social, financial, and professional programs that enhance and improve equity.
OUR PART: BRAND IDENTITY • DIGITAL DESIGN SUPPORT