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BRANDS LAST FOR YEARS.

STORIES LAST FOR GENERATIONS.

WHAT IS A BRAND?

A brand is how a business is perceived by all whom it comes in contact with. 

Branding is the process of shaping these perceptions.

 

A brand is more than business slogans and marketing.

It's about understanding the audience – evoking consistent and recognizable feelings from them.

SO...

 STORY-MAPPING YOUR BRAND 

Take your brand off the paper and transform it into a genuine, timeless story that connects with its audience by creating a unique voice and personality.

MANIFEST YOUR BRAND PROTAGONIST
DISCOVER YOUR BRAND PLOT

Your values, vision, and goals will set the plot points and milestones over the lifetime of your brand.

EXPLORE YOUR BRAND SETTING

Refine brand positioning by learning your competitive landscape and the target audiences that inhabit them.

  • Social Impact Branding + Strategy
  • Cultural Curation + Programming

IN-HOUSE SERVICES

Since 2018, through data-driven strategies paired with people-driven content and purposeful design, the stories we've told have helped manifest clients' goals to further a world with fewer what-ifs and expand the boundaries of possibilities.

Discover additional details about our services or arrange a free consultation below to explore how we can help you create a positive impact.

HENDERSON-WEST & COMPANY

Henderson-West and Company Logo
  • Strategic Planning & Consulting: We'll provide strategic guidance on incorporating social impact into your brand by developing comprehensive plans aligning organizational goals with impact objectives.

 

  • Brand Identity Development & Design: HWCO will create cohesive visual identities for brands and related programming, including logos, messaging, and promotional graphics.

 

  • Market Research and Analytics: Implement analytics tools and surveys to evaluate strategies for success and gain insight into your target audience's needs and desires and the impact of engagement and programming on communities.

 

  • Community Engagement and Outreach: Engage targeted communities in planning and executing initiatives, evaluating their needs, and facilitating further sustainable interactions.​​

  • Social Impact Branding & Strategic Services

  • Event Planning & Management: We’ll develop, plan, and coordinate curated engagements, including handling logistics, scheduling, and overall event management.

  • Public Relations & Marketing: Let us handle your social media platforms, engage audiences digitally and locally, and connect with media outlets to secure any event coverage and promotion.

  • & Co. Partner Network: We'll build and manage a custom team of vetted, diverse contractors and consultants to bring your brand story to life.

CHW aims to foster and bolster marginalized communities by creating positive interaction feedback loops between brands and those they interact with. He helps clients find their purpose, break down their vision into tangible goals, remain accountable to their audiences, and build enough trust with customers to turn them into advocates –integrating these insights into brand architecture and programming.

 

Over dozens of brands, he has honed his skills in developing and managing brand identities, building efficient operational systems and teams, and executing culture-curated events. When not working on client materials, he provides workshops for business accelerators across the Northeast and shares his story with other young professionals to encourage equitable opportunities for people of color and the power of localized community efforts.

FOUNDER | LEAD STRATEGIST + CREATIVE CONSULTANT

CHRISTOPHER HENDERSON-WEST

 
WHY WE EXIST

BRANDING THE IMPOSSIBLE

What is possible and impossible to achieve for Black Americans and marginalized communities throughout the globe is dictated by those who fear the power of their stories. Business capital, property ownership, safe communities, quality education, generational wealth, peace, joy, and ability to live are often deemed impossible through longstanding systemic inequalities.

 

Positive social impact results from acting purposefully, staying true to our values, expressing vulnerability, listening to our stakeholders, and holding ourselves accountable for mitigating the effects of institutional oppression in targeted communities. By fostering this empowering two-way relationship, target audiences benefit from direct economic and social investments. In return, organizations cultivate brand advocates who proudly and enthusiastically support events, initiatives, and products.

Embracing your brand's vulnerability opens the door to exciting growth, but let's be honest — it might get tough. Together, we'll tackle the challenges and make this journey a success!

MEET THE TEAM

If you aim for significant positive changes, understand that it's not a solo mission. Choosing the right partners is key.

 

Browse our Partner Network, a diverse vendor directory, to find the right fit for effective collaboration and meet who we may add to your team.

& CO.

PARTNER NETWORK

Soulfully inspired by her cross-cultural identity and her background in fine arts. When designing, she guides her team to experiment, adapt, and thrive through their learning experiences.

Melody Hsu

Melody Hsu

Multi-Disciplinary Designer

Opened A Manna Group Grantwriter in 2002. She has worked with clients whose mission focus is workforce readiness, college readiness and tutoring.

Joyce Clarke

Joyce Clarke

Nonprofit Support & Grantwriter

She is an Administrative Professional with 20+ years of experience providing support to C-Suite executives, and effectively managing office operations.

Crystal Henderson

Crystal Henderson

Operations & Admin. Management

WANT TO START TODAY?

Download our Brand Story Map guide as a starting point for breaking down your brand into manageable chunks for exploration and refinement. Go at your own pace and feel secure about your brand's next steps. 

This provides great pre-work and context for any HW & Company consultation, workshop, or cohort program.

... AND BRAND STORYTELLING?

The best way to connect with others is through storytelling. Stories help us quickly understand concepts, trigger emotions, and establish camaraderie.

 

Paired with data and actionable items, you can raise the stakes and bring your call to action into more precise focus. Brand Storytelling sets you apart from competitors and ensures you're memorable – converting your target audiences into ardent supporters. Compelling narratives can be 22x more memorable for audiences than facts.

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