URBAN LEAGUE OF GREATER SAN FRANSICO BAY AREA
WELCOME TO THE BLACK RENAISSANCE 2.0.
2021-2023
UL Bay Area wanted to update and refresh its digital aesthetic.
We aimed to find a modern approach to the historically known brand's design and display that aligns with the STEM industry for which the Bay Area is known.
We wanted to find a balance between the past and the present.
In 2021, Christopher Henderson-West participated in a brand strategy workshop facilitated by a colleague who had brought him on to design the website for the Bay Area Urban League. After completing the initial scope of work, HW & Company was asked to continue with long-term contracted services to implement the earlier proposed strategy.
Over the next three years, HW & Company updated the ULBA website, completed a full visual refresh, aligned digital aesthetics, improved targeted messaging, increased social following, and contracted a team of four professionals to optimize capacity impact.
HOW IT BEGAN...
HOW WE HELPED...
Digital & Social Media Support
• Published content across four social pages
• Coordinated content scheduling and postings
• Managed email subscriber list and newsletters
Branding and Marketing Consult
• Provided marketing advice and brand direction
• Set meeting/call hours per month
• Developed brand visual guidelines
• Created digital content calendars
• Proposed and executed paid ad strategy plans
• Provided regular reports on metrics and goals
Web Maintenance & Design:
• Ensured the website was functional and active
• Created and updated website content
• Maintained domain and hosting registrations
• Created website registrations and forms
• Standard SEO
Graphic Design
• Created digital assets for events and programming
• Provided logo and brand design assets upon request
• Designed for print upon request
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INITIAL WEBSITE
FINAL WEBSITE
VISUAL BRANDING
GRAPHIC DESIGN
BEGIN YOUR BRAND JOURNEY
Do you want to start with advice? Receive an initial brand audit with recommended strategies for improvement with an Exploration Session.
Self-Starter? Download our Brand Story Map guide as a starting point for breaking down your brand into manageable chunks for exploration and refinement. Go at your own pace and feel secure about your brand's next steps. This provides excellent pre-work and context for any consultation, workshop, or cohort program.
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