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WORKSHOPS & COURSES

All Henderson-West & Company workshops and classes will be conducted virtually until further notice.

Connect with your brand's foundational purpose, set goals for long-term development, and the values you want to uphold.

Great for: New Businesses & Organizations

2 Hours

DISCOVERING YOUR BRAND STORY

Examine your market landscape, learn strategies to differentiate yourself from everyone else, and meet your audience where they are.

 

Great for: Rebranding/Pivoting Organizations 

2 Hours

EXPLORING YOUR BRAND SETTING

This half-day workshop is meant to develop or refresh the entire foundation of brand identities and messaging for long-term success.

Great for: Solopreneurs, Prefers To Meet Once

4 Hours

STORY-MAPPING YOUR BRAND

Over a month, we meet with your team weekly to develop, fortify, or refresh the foundations of your brand story, messaging, and identity.

Great for: Small Teams, Prefers Short Meetings

4 Weeks, 90 Min/wk

COURSE: BRAND FOUNDATIONS 101

Be sure to ask about non-profit discounts on our workshops and seasonal cohorts offerings!

NON-PROFIT?

Dates: June through August

We invite new small businesses, their teams, and those contemplating starting a business to apply to join our brand development series just for brands just like yours.

We'll meet twice a month for three-hour sessions over the course of 3 months as a group on a virtual platform as we work through the Welcome To YOUR Brand: Story Map + Workbook. You'll have the chance to network, collaborate with other brands, and be given materials and resources to review independently. 

Registration will open in April 2024.

 

SUMMER
START-UP COHORT

 

FALL FOUNDATIONS COHORT

Dates: September through December​

We invite both new and established small businesses, independent entrepreneurs, and nonprofits to apply to join our brand development series for brands starting fresh from the beginning.

We'll meet biweekly for two-hour sessions over the course of 4 months as a group on a virtual platform as we work through the Welcome To YOUR Brand: Story Map + Workbook. You'll have the chance to network, collaborate with other brands, and be given materials and resources to review independently.

Registration will open in July 2024.

Download our Brand Story Map guide as a starting point for breaking down your brand into manageable chunks for exploration and refinement. Go at your own pace and feel secure about your brand's next steps. 

This provides great pre-work and context for any HW & Company consultation, workshop, or cohort program.

Dates: February through May

We invite small businesses, non-profits, or anyone and their teams who are looking to refresh and revamp their branding foundations.

 

We'll meet once a month for three-hour sessions over the course of 4 months as a group on a virtual platform as we work through the Welcome To YOUR Brand: Story Map + Workbook. You'll have the chance to network, collaborate with other brands, and be given materials and resources to review independently.

Registration will open in December 2024.

 

SPRING REFRESH COHORT

SELF-STARTER?

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