10 Things for Companies to Avoid During Black History Month (...All Year Round 👀)
Here are some tips to keep in mind to make life easier for the Black folx.
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PERIODT.
DOING GOOD – WORKS.
DEFINING YOUR STORY
What's the point? What's your purpose? What impact to you want?
Through purpose-driven action and curated programming, businesses and organizations can drive equitable outcomes and positive social impact by fostering community, trust, and investment.
Who is impacted by your work? How do you improve versus disrupt their lives? Will you listen to their feedback?
People cannot be an afterthought. They must be at the forefront of decision-making and embedded into the foundation of a brand's business and communication practices.
How do you ensure intent and impact align? What are your metrics for success? How do you enact and sustain feedback?
Marketing today requires brands to be authentic, consistent, transparent, and vulnerable. Gen Z roughly accounts for 40% of all consumers. They are conscious of manipulation, citing that a brand's attempts at engagement often go wrong because they lack relevance (78%) or authenticity (56%).
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WHAT INSPIRES YOU TO ACTION?
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WHO WILL YOU ENGAGE?
HOW ARE YOU ACCOUNTABLE?
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Understanding your brand foundation is always the first step in meaningfully connecting with your audiences and building brand power.
Take the next step with Brand Story-Mapping.
By integrating social impact marketing and strategy into culture-curated experiences, you can enhance your organization's ability to make a positive difference in society while building a solid, authentic brand that resonates with all stakeholders.
BRAND STORYTELLING | SOCIAL IMPACT STRATEGY | CURATED PROGRAMMING
HW & COMPANY
HW & YOU
75% of Americans say it is no longer acceptable for companies just to make money.
They must also positively impact society.
We design our workshops to explore foundational strategies to build and strengthen engagement with your supporters through Brand Story-Mapping. By effectively cultivating and efficiently marketing your story, your purpose, your brand – you help turn impossibilities into potential for others.
Solopreneurs are encouraged to book for a one-stop shop to define business goals. Also, great for small team-building; we recommend at least 2-5 team members to maximize the workshop experience.
Seasonal cohorts are available to learn and collaborate with similar companies launching or relaunching their brands. Additionally, with our hand-picked and vetted Partner Network, you'll have access to a diverse team to bring your brand story to life.
People need to see who you are — We help them feel your impact.
Branding for a Nonprofit? Save more than 20% on workshops!
START YOUR DISCOVERY HERE
EVOLVE TOGETHER
EVOLve Together provides critical interventions that empower and support incarcerated and returning citizens to unlearn harmful self-perceptions and behaviors acquired as a result of traumas experienced before, during, and after incarceration.
Their vision is to end violence in our lifetimes by co-creating conditions for incarcerated, returning, and returned citizens to transcend.
OUR PART: WEB DESIGN • BRAND STRATEGY CONSULTING
URBAN LEAGUE OF GREATER SAN FRANCISCO BAY AREA
Urban League of Greater San Francisco Bay Area empowers Bay Area African Americans and underserved communities to achieve their highest true social parity, economic self-reliance, power, and civil rights.
They partner with other leaders in the Bay Area in the development and continuation of social, financial, and professional programs that enhance and improve equity.
OUR PART: BRAND IDENTITY • DIGITAL DESIGN SUPPORT
NO ONE LIKES TO BE TALKED TO
– LEARN TO CONVERSATE.
HW and Company works alongside organizations to develop their brand marketing and actualize strategic planning into experiences curated for community engagement, providing them with a managed, custom-built team to get the job done.
Our brand development process aims to facilitate an interactive dialogue and accessible comprehension of brand storytelling for new businesses. While helping existing organizations pivot to purpose-driven branding to reconnect authentically with their audiences through visual design and tailored messaging.
We are committed to embedding inclusion and diversity into business management and communication practices, forming the bedrock of every brand we launch. Through our hand-picked & Co. Partner Network, our clients can contribute to creating opportunities for creatives from marginalized communities.
LONDON FLEUR DE LIS
London Fleur De Lis is a Black-American vogue artist, instructor, and educator. In 2015, he began teaching Vogue workshops for people to learn about Ballroom Culture and its movements.
In 2020, as Mother of the Iconic House of Escada, he led his house to become one of the top three on season one of HBO MAX’s reality-voguing competition, Legendary.
OUR PART: BRAND DEVELOPMENT & MANAGEMENT
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