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HENDERSON-WEST & COMPANY

WORKSHOPS & COURSES

All Henderson-West & Company workshops and classes will be conducted virtually until further notice.

Please contact us if you'd like to request an in-person workshop.

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Connect with your brand's foundational purpose, set goals for long-term development, and the values you want to uphold.

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Great for: New Businesses & Organizations

3 Hours

DISCOVERING YOUR BRAND STORY

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Examine your market landscape, learn strategies to differentiate yourself from everyone else, and meet your audience where they are.

 

Great for: Rebranding/Pivoting Organizations 

3 Hours

EXPLORING YOUR BRAND SETTING

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This half-day workshop is meant to develop or refresh the entire foundation of brand identities and messaging for long-term success.

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Great for: Solopreneurs, Prefers To Meet Once

5 Hours

STORY-MAPPING YOUR BRAND

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Over a month, we meet with your team weekly to develop, fortify, or refresh the foundations of your brand story, messaging, and identity.

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Great for: Small Teams, Prefers Short Meetings

4 Weeks, 90 Min/wk

COURSE: BRAND FOUNDATIONS 101

Be sure to ask about non-profit discounts on our workshops and seasonal cohorts offerings!

NON-PROFIT?

 

FALL FOUNDATIONS COHORT

Dates: September through December​

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We invite both new and established small businesses, independent entrepreneurs, and nonprofits to apply to join our brand development series for brands starting fresh from the beginning.

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We'll meet biweekly for two-hour sessions over the course of 4 months as a group on a virtual platform as we work through the Welcome To YOUR Brand: Story Map + Workbook. You'll have the chance to network, collaborate with other brands, and be given materials and resources to review independently.

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Registration will open in July 2024.

Download our Brand Story Map guide as a starting point for breaking down your brand into manageable chunks for exploration and refinement. Go at your own pace and feel secure about your brand's next steps. 

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This provides great pre-work and context for any HW & Company consultation, workshop, or cohort program.

Dates: February through May

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We invite small businesses, non-profits, or anyone and their teams who are looking to refresh and revamp their branding foundations.

 

We'll meet once a month for three-hour sessions over the course of 4 months as a group on a virtual platform as we work through the Welcome To YOUR Brand: Story Map + Workbook. You'll have the chance to network, collaborate with other brands, and be given materials and resources to review independently.

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Registration will open in December 2024.

 

SPRING REFRESH COHORT

SELF-STARTER?

Dates: June through August

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We invite new small businesses, their teams, and those contemplating starting a business to apply to join our brand development series just for brands just like yours.

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We'll meet twice a month for three-hour sessions over the course of 3 months as a group on a virtual platform as we work through the Welcome To YOUR Brand: Story Map + Workbook. You'll have the chance to network, collaborate with other brands, and be given materials and resources to review independently. 

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Registration will open in April 2025.

 

SUMMER
START-UP COHORT

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