Welcome to Henderson-West & Company.
Here, we promote the nurturing of ideas from marginalized communities and bring them to fruition through the art of branding and visual communication.
As brand curators/storytellers, we help contextualize and empower diverse stories so that their tellers(you, dear client) may learn to actualize development and defy the impossible.
We do this by discovering your 'Why': Why you exist and why you're worth the world's attention, time, and money.
Then we discover the 'How': How your story relates to the global community and how to design targeted messaging for desired audience actions.
Through data-driven strategies paired with story-driven content and purposeful design, the stories we tell help manifest our clients' dreams and goals to further a world without what-ifs.
WHO WE ARE
(*) Indicates apart of the HW & Company Partner Network
(*) Indicates named change for confidentiality or at clients request.
OWO FORO ADOBE
Inspired by the West African sign symbolizing the "snake climbing the raffia tree." Owo Foro Adobe, is a symbol of steadfastness, prudence and diligence, performing the unusual or the impossible.
This is trusted familiar and simple shape that often represents honesty, solidity and stability. Literally and metaphorically, rectangular shapes are strong foundational building blocks that support overall structures.
THE PENROSE TRIANGLE
The impossible tribar, is a triangular impossible object, an optical illusion consisting of an object which can be depicted in a perspective drawing, but cannot exist as a solid object.