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HW

& YOU

Due to the ongoing COVID-19 pandemic, and the resultant recommendations that public health officials and federal, state, and local governments have to date issued in response, all HW & Company workshops and classes will be conducted virtually until further notice.

Due to the ongoing COVID-19 pandemic, and the resultant recommendations that public health officials and federal, state, and local governments have to date issued in response, 

 A development workshop with HW & Company can help build a timeless foundation for your brand.

 

The development of a brand identity is knowing the ins and outs of your business. Knowing the story you want to tell, and all the ways you want to share it. Realizing your brand purpose and how it relates to the color and typography hierarchies you want to use. This about understanding why you made those choices beyond it was “pretty” or “nice.” Beyond "it just works."

 

This is about knowing yourself and using that knowledge to your advantage.


No matter if you're trying to find the perfect logo, a new market to explore, revamp your social media strategy, or even just toying with the idea of starting a brand — understanding your brand core is always the answer.

We currently offer the following workshops and courses for your brand to utilize with an HW & Company professional:

  • MANIFESTING

    YOUR WHY

    We use mindfulness techniques to help your team to discover or reconnect with your brand's purpose and set goals for development.​

    Duration: 2-3 Hours

  • BRAND FOUNDATIONS:

    PURPOSE, MISSION, VISION

    We take an in-depth exploration into your brand's purpose, mission, vision, and values to help fortify your brand for long-term success.

    Duration: 3-5 Hours

  • BRAND FOUNDATIONS:

    TARGET AUDIENCE, BRAND POSITIONING

    We examine your market landscape and how your brand can better differentiate itself from everyone else.

    Duration: 3-5 Hours

  • COURSE: BRAND DEVELOPMENT 101

    We meet with you and your team, once a week for 3 hours to either develop or refresh the foundations of your brand identity.

    Duration: 3 Weeks

SUMMER

START-UP

COHORT

Dates: May through August

We invite new small businesses, their teams, and those contemplating starting a business to apply to join our brand development series just for brands just like yours.

We'll meet once a month for six-hour sessions over the course of 4 months as a group on a virtual platform as we work through the Welcome To YOUR Brand: Story Map + Workbook. You'll have the chance to network and collaborate with other brands and be given materials and resources to review on your own. A free initial consultation meeting is required to sign up.

Registration closes: April 1st

Spots are limited.

FALL

FOUNDATIONS

COHORT

Dates: TBA

We invite new and established small businesses, nonprofits, those contemplating starting a business, and their teams to apply to join our brand development series just for brands just like yours.

We'll meet once a month for six-hour sessions over the course of 8 months as a group on a virtual platform as we work through the Welcome To YOUR Brand: Story Map + Workbook. You'll have the chance to network and collaborate with other brands and be given materials and resources to review on your own.

Spots are limited.

SPRING

REFRESH

COHORT

Dates: TBA

We invite small businesses, non-profits, or anyone and their teams who are looking to refresh and revamp their branding foundations.

 

We'll meet once a month for six-hour sessions over the course of 4 months as a group on a virtual platform as we work through the Welcome To YOUR Brand: Story Map + Workbook. You'll have the chance to network and collaborate with other brands and be given materials and resources to review on your own.

Spots are limited.

EXPLORE.

DISCOVER.

MANIFEST YOUR WHY.

HENDERSON-WEST AND COMPANY
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F-SA  | 10 AM – 3 PM CST
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